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Dr. Marshall Goldsmith Keynotes Seminar on Leadership at Inaugural Event to Raise Awareness of "Give Us Your Poor"

UMass Boston and King Fish Media partner to help raise awareness of epidemic homelessness in the United States

Boston, April 11, 2007 — Dr. Marshall Goldsmith, one of corporate America's thought leaders and best selling author was the featured speaker at the "Responsibility on Leadership Today" seminar held on March 29 in Boston. The event was hosted by UMass Boston and produced by King Fish Media of Salem, MA. The seminar was attended by many top local executives from companies such as State Street and Mintz Levin, in addition to key state and local officials.

This unique seminar was designed to explore leadership and the benefits of corporate responsibility, while supporting the national homelessness awareness and prevention initiative, Give Us Your Poor, based at UMass Boston. Give Us Your Poor's mission is to create a revolution in public awareness, dispel myths and inspire action towards ending epidemic homelessness in the United States. The morning was hosted by Stephen P. Crosby, Dean of the McCormack Graduate School of Policy Studies at UMass Boston.

Dr. Goldsmith is a best selling business author, management consultant and coach to the CEO's of some of the largest companies in the world. He is an authority on making successful leaders even better; he helps them achieve positive behavioral changes for themselves their relationships, and their teams. At this exclusive event, Dr. Goldsmith spoke about his new book "What Got You Here, Won't Get You There" which was has been featured in Business Week and on NBC's The Today Show.

"We at Give Us Your Poor felt very fortunate to offer folks in Boston the opportunity to get in front of Marshall Goldsmith in an intimate setting, while supporting our efforts to end epidemic homelessness." said John McGah, Director, Give Us Your Poor "This kind of event is part of the larger solution: nonprofits, private businesses, and government institutions working together for a common goal that benefits us all."

All contributions to attend are tax deductible and directly support Give Us Your Poor. A copy of Marshall's book was provided to each person who attended. Dr. Goldsmith is donating his time and all proceeds to the Give Us Your Poor project.

"We would like to thank King Fish Media for being great partners and executing a great event to get out the work on homelessness and Give Us Your Poor" said Stephen Crosby.

"King Fish Media is a good corporate citizen, and we are deeply committed to working with non profit organizations to help them communicate their message and mission to those individuals who can help their worthy cause," said King Fish Media President Cameron Brown. "We are proud to have a strategic partnership with Give Us Your Poor to help them get out the word on the plight of the homeless people and families in America. It is a cause we all feel strongly about at King Fish."

To learn more about Give Us Your Poor and donate, go to

About Give Us Your Poor

Give Us Your Poor's mission is to create a revolution in public awareness, dispel myths, and inspire action towards ending epidemic homelessness in the U.S. A national initiative, based at UMass Boston, it works to affect change at the policy level, to engage volunteerism and contributions at the individual and corporate levels through media, arts, technology and education, and to funnel support to partner homeless organizations. It is based on the assumption that homelessness is solvable, and in everyone's interest to do so. Partners include national and local homeless organizations, politicians, researchers, and many celebrities such as Bruce Springsteen, Natalie Merchant, and Danny Glover. Ending epidemic homelessness is not just a problem for the people who experience it; it is a challenge and an opportunity for all of us.

About King Fish Media

King Fish Media TM is the leading Private Media™ marketing solutions company delivering custom programs designed to spur relationship marketing, customer retention, and qualified lead development through its award-winning, design-rich Private Media solutions which can range from award winning custom media (print and interactive), web casts, face-to-face events and research.

Founded in 2001, King Fish has a proven track record for creating innovative custom marketing solutions for a diverse base of clients, spanning a variety of industries — both business to business and business to consumer. Visit to view samples of electronic and print work executed for Albertsons, ATG, Bank of America, Cendant, CMP, Compass Bank, Garlinghouse, New England Core Blood Bank, Nuance, PC Connection, SCORE, SunTrust, and Verizon, along with many others.

As media and marketing best practices evolve, King Fish leads the way with their customized marketing strategies, creative media platforms and award-winning customer publications and services. Recent awards include Fastest Growing Company by the Boston Business Journal, CPC Gold Pearl Award, the Society of Illustrators, the Hatch Award and three Print Excellence and Knowledge (PEAK) awards from Print Solutions Magazine.

About UMass Boston

Established in 1964, UMass Boston prides itself on providing challenging teaching, distinguished research, and extensive public service to Boston and the Commonwealth. Through its six colleges — Liberal Arts, Science and Mathematics, Management, Nursing and Health Sciences, Public and Community Service and Graduate College of Education — the McCormack Graduate School of Policy Studies, and the Division of Corporate, Continuing, and Distance Education, UMass Boston offers undergraduate and graduate study in more than 150 fields. For more information, please see

Gordon Plutsky
King Fish Media

John McGah
Give Us Your Poor


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